Performance Marketing

Paid campaigns judged on revenue, not reach

Meta and Google Ads built around your business goals — from B2B lead generation and enquiries to e-commerce sales and customer acquisition.

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500+
E-commerce & lead generation campaigns
₹6.8 Cr+
Revenue from ₹92 Lakh+ ad spend

The numbers, from a real account

Six accounts across Meta and Google, bought against four different objectives — purchases, app installs, leads and WhatsApp conversations. Every account is reported on its own line, because a blended agency average hides the only decision that matters.

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16.40×
Average ROAS on Meta
9.61×
Conversion value over cost on Google
36,320
App installs at ₹5.05 each
24,415
WhatsApp conversations at ₹4.57

What is performance marketing?

Performance marketing is paid advertising measured on outcomes rather than impressions. Meta reaches people before they search and builds demand; Google catches that demand at the moment of intent. Most businesses need both, running as one plan rather than two disconnected accounts.

We build clean campaign architecture, set conversion tracking up properly, run a weekly creative testing loop, and report per channel and per campaign — because a blended number hides the only decision that matters: where the next rupee should go.

Meta Ads Manager campaign view showing 937 website purchases and a 16.40 average purchase ROAS across 19 campaigns.
Meta Ads Manager: 19 campaigns, 937 sales, and ₹16.40 back for every ₹1 spent.
Google Ads campaign view showing Performance Max and Shopping campaigns with cost, conversions, conversion rate and revenue per campaign.
Google Ads: what each shopping campaign cost, and what it sold.

Why performance marketing works

  • Demand created and captured Meta builds the want, Google catches the search. Together they cover the whole buying journey.
  • Creative is the lever Weekly video and static testing is where the compounding gains live, so that's where we spend our time.
  • Channel-level truth Every channel reported separately. We've seen one channel convert ten times better than the blended average.
  • Scales with profit Budget moves toward what converts and away from what merely absorbs spend.
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What we run

  • Meta Ads Facebook and Instagram — catalogue, shopping, video and lead campaigns.
  • Google Ads Search, Performance Max, Shopping, YouTube and app-install campaigns.
  • Creative production Static, video and UGC-style creative produced and tested weekly.
  • Conversion tracking GA4, pixels and server-side events set up so platforms optimise correctly.
  • Audience strategy Broad, lookalike, custom and retargeting audiences layered deliberately.
  • Transparent reporting ROAS and cost per result, per campaign, every month.
Our clients

Trusted by brands nationwide

  • ActiveYork Organic
  • PR Creation Pvt Ltd
  • Raw Earth
  • Nandivan Organic
  • Luvin Surfaces
  • Diamora Jewelers
  • House of Sonali
  • The Marina Bay
  • Sushar FRP Industries
  • Gurudatt Agro Chemicals
  • Metta Techs
  • Kesari Exports
  • Chemisphere
  • Emerge
  • Jani Farsan

+10 more brands

Go deeper on Performance Marketing

Each has its own page, its own approach and its own reporting.

Meta Ads

Catalogue, shopping, video and lead-form campaigns on Meta — structured, tested and reported against purchases, leads and ROAS.

Explore Meta Ads →

Google Ads

Search, Performance Max, Shopping, YouTube and app campaigns that put you in front of buyers at the exact moment they're ready.

Explore Google Ads →
How we work

From strategy to growth, step by step

One connected process for building, marketing and improving your digital presence.

  1. 01

    DiscoverUnderstand Your Business

    We learn about your business, audience, goals, current marketing and biggest growth opportunities.

  2. 02

    StrategiseBuild the Growth Plan

    We define the right mix of website, advertising, SEO, lead generation and automation based on what your business needs.

  3. 03

    ExecuteBuild & Launch

    We design, develop, launch and manage the campaigns, websites and systems needed to move your growth forward.

  4. 04

    OptimiseMeasure & Improve

    We track performance, learn from the data and continuously improve campaigns, websites, SEO and automation.

Reviews we can't edit.

FAQ

Performance Marketing — questions, answered

Meta or Google — which first?

If people already search for what you sell, Google is usually the faster win. If you're creating demand for something new, Meta is. We'll tell you which after looking at your market.

What ROAS should I expect?

It depends entirely on margin, price point and category. We set a target with you after the first audit rather than quoting a number up front.

Who owns the ad accounts?

You do, always. We work inside your Business Manager and Google Ads account, so the data, pixels, audiences and history stay yours.

Do you make the creative?

Yes. Static, video and UGC-style creative is produced and tested on a weekly cycle, because creative is the biggest lever on paid performance.

Ready to get started with Performance Marketing?

Tell us where you are and we'll come back with a plan and a realistic timeline — not a sales call.

  • 90+ businesses served
  • Based in Surat, working India-wide
  • Founder-led strategy
  • Reporting per campaign, never blended

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