B2B Lead Generation
A steady flow of qualified leads
Targeted campaigns, landing pages and lead-generation systems designed to bring qualified business enquiries to your sales team.
- ₹11.58
- Average cost per lead
- 2,802
- Leads across 3 campaigns
The numbers, from a real account
Three lead campaigns across two industries that share nothing produced 2,802 leads from ₹32,505 of spend, at a weighted average cost per lead of ₹11.58.
- ₹11.58
- Average cost per lead
- 2,802
- Total leads
- 171K
- Combined reach
- ₹32.5K
- Total ad spend
What is lead generation?
Lead generation is the engineered path between a stranger and a sales conversation: an offer worth responding to, an ad that reaches the right person, a page or form that makes replying easy, and follow-up fast enough to matter.
Most lead campaigns fail at the joins, not the ads. We build the whole chain — targeting, creative, form, routing and nurture — and report on cost per lead and lead quality, not raw volume.
Why a lead system beats one-off campaigns
- Predictable pipeline A known cost per lead turns marketing spend into a planning input instead of a gamble.
- Quality over volume We qualify at the form, so your team spends time on people who can buy.
- Speed to lead Instant routing and follow-up, because response time is the single biggest driver of conversion.
- Works B2B and B2C The same system runs for manufacturers, service firms and consumer brands.
What's included
- Lead-form campaigns Instant forms on Meta and Google built to qualify, not just collect.
- Landing pages Fast, single-purpose pages built for one conversion.
- Offer & messaging The hook that makes responding worth someone's time.
- Lead routing Leads delivered to your inbox, sheet, WhatsApp or CRM instantly.
- Nurture & follow-up Automated sequences that keep slow leads warm.
- CPL reporting Cost per lead and quality tracked campaign by campaign.
Trusted by brands nationwide
- House of Sonali
- Pool Shark
- Chemisphere
- Laxmi Steel
- Diamora Jewelers
- Jani Farsan
- Markwell Tradelinks
- Kratos Life Style Club
- The Marina Bay
- Sushar FRP Industries
- Surat Wholesale Shop
- Star9 Refratech
- Emerge
- Nandivan Organic
- Metta Techs
+10 more brands
From strategy to growth, step by step
One connected process for building, marketing and improving your digital presence.
- 01
DiscoverUnderstand Your Business
We learn about your business, audience, goals, current marketing and biggest growth opportunities.
- 02
StrategiseBuild the Growth Plan
We define the right mix of website, advertising, SEO, lead generation and automation based on what your business needs.
- 03
ExecuteBuild & Launch
We design, develop, launch and manage the campaigns, websites and systems needed to move your growth forward.
- 04
OptimiseMeasure & Improve
We track performance, learn from the data and continuously improve campaigns, websites, SEO and automation.
Reviews we can't edit.
B2B Lead Generation — questions, answered
How do you keep lead quality high?
Qualifying questions in the form, tighter targeting, and messaging that filters out browsers. We review lead quality with you every month and tune against it.
What cost per lead can I expect?
It varies hugely by industry. Across the campaigns in our lead generation case study, a B2B manufacturer's leads came in at ₹8.75 each and the blended average across three campaigns was ₹11.58. We benchmark yours after the first cycle rather than promising a number up front.
Where do the leads go?
Wherever your team already works: email, Google Sheets, WhatsApp or your CRM. We set the routing up so nothing is missed.
Do you handle the follow-up too?
We build the automated follow-up — the sequences, reminders and nurture. Your team handles the conversations.
Ready to get started with B2B Lead Generation?
Tell us where you are and we'll come back with a plan and a realistic timeline — not a sales call.
- 90+ businesses served
- Based in Surat, working India-wide
- Founder-led strategy
- Reporting per campaign, never blended
Prefer to talk? Book a call instead.