E-commerce · Sarees & ethnic wear

Saree Reselling Brand

A saree reselling business whose buyers negotiate before they buy, so a checkout was never the right objective. The campaign optimised for the conversation instead, and handed the sales team a queue of live chats.

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₹4.57 Cost per conversation
1 service taken from MamaMedia
Meta Ads

What we did

The service behind this project

Each block below links to the case study with the reported data for that service.

01

Meta Ads

Eight click-to-WhatsApp ad sets optimised for messaging conversations rather than purchases, because this buyer asks questions before they commit.

24,415 WhatsApp conversations at ₹4.57 each
  • Click-to-WhatsApp objective across eight ad sets
  • Creative that opens with the question a buyer would ask
  • Cost per conversation tracked as the primary metric
  • Conversations routed into the team inbox for follow-up
Read the case study → About Meta Ads

16.40× on Meta, 9.61× on Google — Six Ad Accounts, Each Reported on Its Own Line — Six accounts across Meta and Google, bought against four different objectives — purchases, app installs, leads and WhatsApp conversations. Every account is reported on its own line, because a blended agency average hides the only decision that matters.

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