E-commerce · Fragrance & lifestyle

Perfume & Lifestyle Store

An online fragrance and lifestyle store with traffic but no read on drop-off. We instrumented the funnel end to end, then ran eleven shopping ad sets against it.

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372 Adds to cart
1 service taken from MamaMedia
Meta Ads

What we did

The service behind this project

Each block below links to the case study with the reported data for that service.

01

Meta Ads

Eleven shopping ad sets on Advantage+, lookalike and custom audiences, with cart-to-checkout tracking on every one.

304 Checkouts initiated
  • Product catalogue and feed setup
  • Advantage+ shopping campaign as the volume engine
  • Lookalike and custom-data audiences from customer lists
  • Add-to-cart, checkout and purchase tracked per ad set
Read the case study → About Meta Ads

16.40× on Meta, 9.61× on Google — Six Ad Accounts, Each Reported on Its Own Line — Six accounts across Meta and Google, bought against four different objectives — purchases, app installs, leads and WhatsApp conversations. Every account is reported on its own line, because a blended agency average hides the only decision that matters.

More work

Other client projects

eCommerce · Pool care chemicals PoolShark A Shopify store that teaches pool chemistry before it sells it. View project → eCommerce · Handcrafted terracotta & décor Raw Earth An eCommerce store that keeps handmade looking handmade. View project → eCommerce · Luxury fine jewellery Diamora Jewelers A jewellery boutique that happens to be a website. View project →
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