Healthcare · Orthopaedics & spine

Orthopaedic & Spine Clinic

A multi-specialty orthopaedic and spine practice whose patients search by condition and by city — a small number of searches a day, every one of them close to booking an appointment. The engagement began in November 2025 from effectively no organic footprint.

6.5 Average position on Google
1 service taken from MamaMedia
The clinic homepage, ten orthopaedic subspecialties laid out as cards above a call button and a consultation booking
The site the condition-and-city searches land on
Search Console performance over six months: 2.84K total clicks, 165K impressions, 1.7% CTR and an average position of 6.5
Six months in Search Console — 2,840 clicks at position 6.5
Semrush organic keywords trend climbing month on month from November 2025 to August 2026, ending at 107 ranking keywords
107 ranking keywords, built from a standing start

What we did

The service behind this project

Each block below links to the case study with the reported data for that service.

01

Website SEO

Technical foundation, condition-and-city keyword mapping and on-page work aimed at high-intent local searches rather than the medical terms a small practice cannot win.

2,840 Clicks in six months at position 6.5
  • Crawl, indexation and speed issues fixed before any content work
  • Keywords mapped to conditions and locations with booking intent
  • On-page optimisation across condition and specialty pages
  • Authority built to 43 referring domains from a standing start
  • Search Console position and click reporting month by month

Four Organic Accounts, Every One Reported on Its Own Line — Four sites, four completely different search economics — a local clinic ranking on twelve searches a day, a US-facing consultancy at 80 authority, a service network still climbing out of position 30, and a publisher taking 425,000 clicks a year. Every account is reported on its own line, because the useful question is never what the four averaged.

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