Services · PR & media

Media Relations Firm

A media relations firm selling both press-release and TV-interview services — two offers with very different buyers and price points that had been running as one campaign.

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₹16.56 Best cost per lead
1 service taken from MamaMedia
B2B Lead Generation

What we did

The service behind this project

Each block below links to the case study with the reported data for that service.

01

B2B Lead Generation

The offer split into two distinct campaigns so each could be targeted, priced and judged on its own terms.

396 Leads across both offers
  • Press-release and TV-interview offers separated
  • A distinct CPL target set per campaign
  • Instant-form capture with qualifying questions
  • Per-campaign cost-per-lead reporting
Read the case study → About B2B Lead Generation

2,802 Leads at ₹11.58 Each Across Media Relations and B2B Manufacturing — Three lead campaigns across two industries that share nothing produced 2,802 leads from ₹32,505 of spend, at a weighted average cost per lead of ₹11.58.

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