E-commerce · Resin & candle art

Jor Shor

A resin and candle art brand selling handmade decorative pieces online, run on the same purchase-optimised campaign structure as the gemstone account — and proof that the structure travels rather than fitting one product category.

3.49 Average purchase ROAS
1 service taken from MamaMedia

What we did

The service behind this project

Each block below links to the case study with the reported data for that service.

01

Meta Ads

Twelve purchase-optimised campaigns across Facebook and Instagram, with retargeting run as its own line rather than folded into prospecting.

566 Purchases at 3.49× ROAS
  • Twelve campaigns structured around purchase optimisation
  • Retargeting budgeted and judged separately from prospecting
  • Creative built around the handmade process, not the finished object
  • Purchase conversion value tracked per campaign

16.40× on Meta, 9.61× on Google — Six Ad Accounts, Each Reported on Its Own Line — Six accounts across Meta and Google, bought against four different objectives — purchases, app installs, leads and WhatsApp conversations. Every account is reported on its own line, because a blended agency average hides the only decision that matters.

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