Meta Ads
Twelve purchase-optimised campaigns across Facebook and Instagram, with retargeting run as its own line rather than folded into prospecting.
- Twelve campaigns structured around purchase optimisation
- Retargeting budgeted and judged separately from prospecting
- Creative built around the handmade process, not the finished object
- Purchase conversion value tracked per campaign
16.40× on Meta, 9.61× on Google — Six Ad Accounts, Each Reported on Its Own Line — Six accounts across Meta and Google, bought against four different objectives — purchases, app installs, leads and WhatsApp conversations. Every account is reported on its own line, because a blended agency average hides the only decision that matters.