E-commerce · Spiritual products

Gemstone & Rudraksh Brand

A gemstone and rudraksh retailer selling online, where the products are high-consideration and intensely visual. We rebuilt the Meta account around purchase optimisation and let product video carry the creative load.

16.40 Average ROAS
1 service taken from MamaMedia

What we did

The service behind this project

Each block below links to the case study with the reported data for that service.

01

Meta Ads

19 purchase-optimised campaigns across Facebook and Instagram, led by product-video and full-catalogue creative.

937 Purchases at ₹321 each
  • Campaign architecture rebuilt around purchase optimisation
  • Product-video creative as the primary format
  • Full catalogue run as a dedicated sales campaign
  • Gemstone and rudraksh product lines split for independent budgeting

16.40× on Meta, 9.61× on Google — Six Ad Accounts, Each Reported on Its Own Line — Six accounts across Meta and Google, bought against four different objectives — purchases, app installs, leads and WhatsApp conversations. Every account is reported on its own line, because a blended agency average hides the only decision that matters.

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