Media · Film & entertainment publishing

Film & Entertainment Publisher

A film and entertainment publisher with a large existing content library that was not being indexed, ranked or read. The work was to make the library findable before commissioning a single new article.

425K Clicks in twelve months
1 service taken from MamaMedia
Search Console performance over twelve months: 425k total clicks, 56.8m impressions, 0.7% CTR and an average position of 8
Twelve months in Search Console — 425K clicks from 56.8M impressions
Semrush overview: 28.6K organic traffic up 178%, 12.4K organic keywords up 172%, 1.2K referring domains and 6.3K backlinks
A traffic line with no step in it — 12.4K keywords, up 172%

What we did

The service behind this project

Each block below links to the case study with the reported data for that service.

01

Website SEO

The existing library restructured, internally linked and made indexable, then grown — twelve months of unbroken compounding rather than a launch spike.

425,000 Clicks from 56.8M impressions
  • Existing content audited, restructured and made indexable
  • Internal linking rebuilt to pass authority to the pages that rank
  • Keyword footprint grown to 12.4K ranking terms, up 173%
  • Authority built to 1.2K referring domains and 6.3K backlinks
  • 56.8M impressions and 425K clicks reported over twelve months

Four Organic Accounts, Every One Reported on Its Own Line — Four sites, four completely different search economics — a local clinic ranking on twelve searches a day, a US-facing consultancy at 80 authority, a service network still climbing out of position 30, and a publisher taking 425,000 clicks a year. Every account is reported on its own line, because the useful question is never what the four averaged.

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