Technology · Mobile app

Consumer Mobile App

A consumer app needing installs at volume, with no read on which Google channel could deliver them efficiently.

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36.3K App installs
1 service taken from MamaMedia
Google Ads

What we did

The service behind this project

Each block below links to the case study with the reported data for that service.

01

Google Ads

A four-channel app-install campaign reported channel by channel, so budget could follow the placements that actually converted.

36,320 App installs at ₹5.05 each
  • Search, Display, YouTube and Search Partners run in parallel
  • App-install conversion tracking per channel
  • YouTube used for reach, Display for cost efficiency
  • Search Partners capped once quality was measured
Read the case study → About Google Ads

16.40× on Meta, 9.61× on Google — Six Ad Accounts, Each Reported on Its Own Line — Six accounts across Meta and Google, bought against four different objectives — purchases, app installs, leads and WhatsApp conversations. Every account is reported on its own line, because a blended agency average hides the only decision that matters.

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