E-commerce · Apparel, US & UK

Apparel eCommerce Brand

An apparel brand selling into the US, Canada, UK and Germany, where Performance Max and Shopping do the work and the reporting has to say which territory deserves the next dollar.

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9.61× Conversion value over cost
1 service taken from MamaMedia
Google Ads

What we did

The service behind this project

Each block below links to the case study with the reported data for that service.

01

Google Ads

Five Performance Max and Shopping campaigns split by territory, so budget follows the market that converts instead of one blended average.

$62,354 Revenue at 9.61× on ad spend
  • Performance Max and Shopping run across five campaigns
  • Territories split so US/Canada and UK/Germany are budgeted apart
  • Product feed and conversion value tracking end to end
  • Budget-limited campaigns surfaced as the next place to spend
Read the case study → About Google Ads

16.40× on Meta, 9.61× on Google — Six Ad Accounts, Each Reported on Its Own Line — Six accounts across Meta and Google, bought against four different objectives — purchases, app installs, leads and WhatsApp conversations. Every account is reported on its own line, because a blended agency average hides the only decision that matters.

More work

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See all work →

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